Problem
Lack of landing page on the final service and its specific cost. Lack of price adjustment depending on loyalty programs and opening hours of the medical center . No online payment for services .
All projectsHealthcare / Web platform
Tomography.
Project
Medical center "TOMOGRAPHY" is a private medical center of innovative MRI and ultrasound diagnostics, as well as consultations by specialists in the following fields: neurology, surgery, oncology, orthopedics, rheumatology, endocrinology, reflexology, physiotherapy, and therapeutic massage .
TomographyHealthcare / Web platform
Tomography
About the project
Tomography
Tomography
Task
We had the task to analyze changes, problems of the medical center, and top-10 solutions for this type of business to form the workflow and layouts of the future design . The main problem: the current site doesn't meet all the changes and innovations of the medical center and business processes .
The following problems were highlighted during the research :
The administrator's panel was organized in an unstructured and incomprehensible way, which created many difficulties for content managers and SEO specialists .
Lack of desktop and mobile navigation menu by sections of services .
Lack of dividing the pages into branches of the clinic (description of services and doctors in each branch), as well as lack of necessary information in the cards of doctors .
Lack of ability to quickly sign up for a service, choosing the necessary time and day of the week .
Lack of landing page on the final service and its specific cost. Lack of price adjustment depending on loyalty programs and opening hours of the medical center .
No online payment for services .
No informative search by site sections (services, news, etc.). The search displays information for all sections, which makes it difficult and disorienting for the user .
Tomography
Technology stake
Front-end
HTML, CSS, JavaScript/Typescript, React
Back-end
Laravel, Mysql, Docker
Tomography
Solution
The ITSYNERGY.DEV team decided to change the outdated technology stack to the LARAVEL framework and create the site from scratch.
In the course of the work, the following steps were taken to eliminate the identified problems:
Development of the mechanism of online appointments taking into account the specifics of the medical center or the doctor. It displays the calendar, time, price, additional conditions, branch, doctor, and referral .
Physician cards displayed the services provided and the ability to make a quick online appointment for the next date. Implementation of integration with the clinic management system (MIS) .
Adding the ability to create landing pages, form and output prices according to the conditions of the Medical Center, and correlate services to doctors and branches of the clinic. Implementation of complete synchronization of the price list with the clinic management system (MIS) .
Create an online payment page with payment system integration and automatic payment confirmation in the clinic management system (MIS) .
Launch and create search sections for the site with its unique search capabilities. Setting up search modes and adding dictionaries with the option of its adjustments .
Tomography
Team
UX / UI designer
Project-manager
QA Engineer
Front-end engineer
Back-end engineer
DevOps
Tomography
Price of the services
Solution
Adding the ability to create landing pages, form and output prices according to the conditions of the Medical Center, and correlate services to doctors and branches of the clinic. Implementation of complete synchronization of the price list with the clinic management system (MIS) . Create an online payment page with payment system integration and automatic payment confirmation in the clinic management system (MIS) .
Result
Detailed and accessible pricing for the site users, as well as always up-to-date prices thanks to its synchronization with the price list of the clinic management system (MIS) . Instant and secure online payment followed by notification of the responsible person (cashier) .
Put an "Online Appointment" button on the home screen
Make an appointment on the service page
Give a choice of doctor and date of visit in the research field
Add an online appointment on the page about the doctor
Break online appointments into convenient steps
Output the cost of the service when making an appointment
It's so convenient when there is a cost in the service description and the possibility to make an appointment at once
Tomography
Tomography
Online appointment
Problem
Lack of ability to quickly sign up for a service, choosing the necessary time and day of the week. .
Result
The user can choose the necessary branch of the clinic and sign up for any service on their own. At that moment, the administrators of the clinic are instantly notified in the MIS system of a new appointment and promptly process it. The call center load has dropped by 27%, according to the data provided . Contact center load dropped by 27% according to the data provided .
Solution
Development of the mechanism of online appointments taking into account the specifics of the medical center or the doctor. It displays the calendar, time, price, additional conditions, branch, doctor, and referral . Physician cards displayed the services provided and the ability to make a quick online appointment for the next date. Implementation of integration with the clinic management system (MIS) .
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Step 2
Step 3
Step 4
Step 5
Step 6
Tomography
Tomography
Search by section
Tomography
Problem
Lack of desktop and mobile navigation menu by sections of services.
No informative search by site sections (services, news, etc.). The search displays information for all sections, which makes it difficult and disorienting for the user.
Tomography
Solution
Launch and create search sections for the site with its unique search capabilities. Setting up search modes and adding dictionaries with the option of its adjustments.
Tomography
Result
Menu and section search displays the information correctly according to specified criteria. Sections are ordered by frequency of use by users. For convenience, there is also an "Make an Appointment" button, as well as contact information
Tomography
Tomography
Site structure
We derived the most common information blocks and their logical sequence to make the site user-friendly.
The idea was to create a structure that helps our users navigate the website, creating a sense of familiarity.
- Structure
- Contacts 0 0
- Online appointment 0 1
- Main page 0 2
- Our doctors 0 3
- About center 0 4
- Customer reviews 0 5
- Our news 0 6
- Contacts 0 7
Tomography
Tomography
Reviews
When making a referral, added the ability to write a review on a particular doctor or the clinic in general, as well as a choice of rating .
For quick access, reviews have been added to the page about the doctor to see which doctor the user is signed up for .
Now, reviews have three sections :
- all reviews
- doctors
- about center
Tomography
Tomography
Result
This site was created to improve the visualization of the clinic's website. The redesign wasn't just for redesign, but to address user concerns and increase conversions.
Based on the highlighted stages of work, the ITSYNERGY.DEV team was able to achieve these results:
The user can choose the necessary branch of the clinic and sign up for any service on their own. At that moment, the administrators of the clinic are instantly notified in the MIS system of a new appointment and promptly process it. The call center load has dropped by 27%, according to the data provided .
Detailed and accessible pricing for the site users, as well as always up-to-date prices thanks to its synchronization with the price list of the clinic management system (MIS) .
Instant and secure online payment followed by notification of the responsible person (cashier) .
Menu and section search displays the information correctly according to specified criteria. Sections are ordered by frequency of use by users. For convenience, there is also a "Make an Appointment" button, as well as contact information .
When making a referral, added the ability to write a review on a particular doctor or the clinic in general, as well as a choice of rating .
We were able to create the most informative and convenient structure of the front page based on the analysis of 10+ competitors .